When most people read up on entrepreneurship and the journey other people have taken, they usually see a growth pattern as follows:

Once your at the top of this “Growth” mountain it seems like this, and it’s also what drives us and motivated us to get to that “tipping” point where it our growth will explode. The harsh reality, you will find it is actually somewhat like a set of stairs as follows:

It appears like we make progress, plateu, have a breakthrough and grow even further. Rinse and repeat.

But wait theres, more. It actually end’s up being somewhat of a constant “S Curve” as follows:

I have seen this pattern reflected in all areas of my life from my career, to this website traffic and to my youtube channel. And the thing about the S curve is that it causes people to quit just before they are about to grow. You see there are always these dips that we experience, but we cant see the time ahead of us so most people end up quitting at some point in these dips.

Like this diagram:

Little old Jimmy in this diagram has had some growth, however his growth is going down, backwards! Jimmy’s can’t see ahead of him, so his expectations from are in Red, and this is where most people will quit. If Jimmy follows through he can expect his growth to shoot up at some point after the dip.

Don’t be Jimmy and give up, keep on pushing through. Break through and get the growth you deserve.